A picture is worth a thousand words.” Marketers know this, and there is no greater technique in their toolbox than the power of “before & after pictures.” These contrasting images are meant to get us dreaming about what could be and create confidence in the promised result. This Easter weekend we are presented again with the world’s greatest and most famous of all before and after pictures, the cross & the empty tomb. It will elicit a response from you, that much is certain, what will your response be?